Description

• Plan, develop, present and lead execution of our full funnel media strategy on multiple channels including TV, OOH and digital
• Maintain strong relationship with key Japan media partners and lead negotiations to get best possible output and value for client
• Manage relationship with partner agencies to deliver a strong, integrated delivery to clients
• Client facing and work closely with other agency teams to establish and achieve specific media goals and objectives
• Provide insight and analysis to the client lead to support the development of data driven strategic recommendations for the client

• Develop strong relationships with clients, be their go to person for Planning & Operations expertise
• Work with partner agencies to ensure regular reporting that serves the client’s needs.
• Lead on relevant part of client meetings, workshops, partner agency relationships etc.
• Keep clients lead up to date on best practices and industry trends

• Review consumer insight and competitive reports interpretation and key learnings on consumer behavior, relevant category and performance insights
• Knowledgeable on how key digital media platforms work, including programmatic (YT & key social platforms) & DSPs
• Knowledgeable on how offline media works especially Linear TV and OOH

• Work collaboratively with the business lead to develop the capability, skills and knowledge of our team.
• Mentor and provide direction to team members, challenge the team members to think creatively and break out from the comfort zone

• Demonstrate a business sense and a commercial understanding of profitability.
• Demonstrate an understanding of the media and technology developments that influence clients’ business.
• Be an advocate of continuous improvement, enthusiastic and positive with a “Can Do” attitude Flags up any serious performance issues immediately and seek help to manage them accordingly

• Product: outstanding plan execution & operational excellence. KPI – ability to build a solid planning approach and ability to guide planners to the right direction (team feedback)
• Client: satisfaction, retention and growth, contributing to a high score for strategy and activation planning in agency evaluation. KPI – Clients’ agency evaluation
• Commercial: client profitability. KPI - Client Profitability target
• Personal development: positive My360 feedback from manager, peers and clients.

• 10+ experience in planning role including at least 3 years of senior role that involves overseeing and guiding planning, managing & training team members
• Fluency in both Japanese and English – Clients and partner agencies are a mixture of English only and Japanese only speakers
• Adaptability and Agility to fast moving & agile nature of the clients’ business - think fast, move fast and be able to connect the dots and see the big picture
• Confidently & comfortably present ideas and strategy
• Proven track record in the relevant sector with category management experience
• Evidence of being able to influence and manage day to day client stakeholders (and senior stakeholders from time to time)
• Strong analytical skills to identify business challenges and recommend strategic direction
• Strong target orientation e.g. very results driven, ability to work effectively to targets
• Strong customer relationship management experience and proven ability in developing key stakeholder relationships
• Evidence of strong collaboration skills used to develop team and client knowledge in order to grow shared understanding and knowledge to facilitate a step-change in strategic planning
• The ability to delegate, up and downwards, to coordinate between groups and departments and to be able to sell strategies, initiatives and ideas convincingly